HOW I WORK
I work alongside beauty founders as an operator. I help map out the plan, connect you with the right labs and partners, and stay hands-on all the way through launch. Think of me as the person who actually makes sure things get done.
Concept to Blueprint
Get the strategy right before you start spending on labs and packaging.
Who it's for
Beauty founders with a skincare, haircare, cosmetics, or fragrance idea who need a clear plan before they invest in formulation, packaging, or outside agencies.
What you get
A full launch blueprint. That means competitive positioning, a real target customer definition, ingredient strategy, pricing that makes sense, packaging direction, and a channel plan for DTC, retail, or both.
Blueprint to Team
The right labs, designers, and manufacturers. Not just the closest ones.
Who it's for
Founders who have a plan and now need to find the right people. Cosmetic chemists, manufacturers, packaging suppliers, creative teams, media buyers. Without spending months vetting everyone yourself.
What you get
I use my network across the US, Europe, and Asia to connect you with vetted beauty-industry partners for each function. I help you evaluate the options, negotiate terms, and make the final picks.
Launch and Iterate
I stay in the room until your hero product is performing.
Who it's for
Beauty brands approaching launch or relaunch who need someone to coordinate labs, creative, retail, and marketing in real time.
What you get
I embed with your team for the first 3 to 6 months. I run the cross-functional coordination. Formulation tweaks, packaging QC, creative reviews, retail onboarding. Nothing falls through the cracks because someone is actually watching all of it.