I BUILD BEAUTY BRANDS THAT PEOPLE REACH FOR TWICE.
Skincare, haircare, cosmetics, fragrance. I handle everything between your formula and a product that actually sells.
Let's Build Something →I help beauty founders go from idea to shelf
Whether you've got a formula ready or just an idea on a napkin, I handle the messy middle. Strategy, sourcing, packaging, launch, and everything in between.
Formulation
Finding the right lab and locking the formula
Packaging
Functional, beautiful, shelf-ready
Brand Building
Positioning, identity, and creative direction
Go-to-Market
Getting it on shelves and screens
From brief to shelf
BRIEF
You tell me the vision. The ingredient story, who you're selling to, the price range, the feel of it.
STRATEGY
I figure out positioning, where the gaps are in the market, packaging direction, and how we're going to sell it.
SOURCE
I get the right labs, manufacturers, and packaging partners lined up and moving.
LAUNCH
Product goes live with a real go-to-market plan behind it.
SCALE
We dial in the creative, retail placements, and make sure your hero products are performing.
Why work with me
DEEP BEAUTY NETWORK
I've spent years building relationships with labs, contract manufacturers, packaging houses, cosmetic chemists, and retail buyers across the US, Europe, and Asia. When you need a partner, I already know who to call.
I STAY IN THE WORK
I'm not the person who sends a strategy doc and disappears. I'm in the group chat, hopping on calls with your lab, reviewing samples. I stay involved until it ships.
MADE FOR INDIE BRANDS
Most of the brands I work with are founder-led with small teams. I know how to move quickly on a real budget, not a fantasy one.
TYPOLOGY
Full product development partnership for the French minimalist skincare brand. From formulation to regulatory compliance across EU markets.
PARIS, FRANCE
RHODE
Strategic consultation on market positioning and product line architecture for one of the most anticipated beauty launches in recent memory.
LOS ANGELES, USA
